URVAN beauty on the go logoWoman with long, wavy light brown hair shown from the back wearing a black sleeveless top against a plain beige background.
Animation of a smartphone screen showing the Urvan app interface with images of nail care and beauty treatments including nail polishing, hand massage, and hair styling, with a button labeled 'RESERVA TU CITA'.

THE BEAUTY SALON
COMES HOME

I joined the start-up URVAN as a Design Manager to turn the "Beauty on the go" concept into a visually consistent Brand.

MULTI CHANNEL EXPERIENCE

A consistent design execution.
From Website and App content to printed flyers.

Tri-fold brochure for Urvan with three visible panels: the left panel is dusty pink with the white text 'URVAN', the middle panel shows a photo of a woman in a white lace off-shoulder bridal gown with an elegant braided updo decorated with a floral hairpiece, and the right panel is a pale pink solid color.Laptop on a plain background displaying a website with a grid of images representing beauty services including hairdressing, coloring, manicure, pedicure, leg waxing, facial treatment, makeup, children's services, hair braiding, and scalp treatment.A collection of beauty and wedding promotional flyers laid out on a light surface, featuring bridal hairstyles, facial aesthetics, and a couple holding hands in wedding attire, with a consistent elegant design theme and the Urvan brand logo.

CONTENT CREATION

Focused on photography that elevates and enhances curated visuals.

Back view of a woman with light brown hair styled in an elegant braided low bun, wearing a cream textured top and pearl earrings, in a softly lit room.Profile of a woman with closed eyes wearing a jeweled tiara and earrings, getting makeup applied to her lips by another person.Close-up of a professional applying pale pink nail polish with a fine brush to fingernails during a manicure.
Close-up portrait of a young woman with light skin, blue eyes, and long blonde hair, gently resting her chin on her hand, with a white '75%' text overlay on the bottom left.Close-up of a woman's face and hands with glossy red lipstick and matching red nail polish, advertising a complete manicure for 9 euros, valid for only 48 hours.Back view of a person with dark brown braided hair tied with a colorful floral scarf, with overlaid text announcing a giveaway from September 4 to 10 and the hashtag #urvanforbuganvilia.

A CLOSER BRAND
TO THE CUSTOMER

The visual strategy changed as the company shifted its focus to weddings and events.

Woman with long, wavy light brown hair shown from the back wearing a black sleeveless top against a plain beige background.
Animation of a smartphone screen showing the Urvan app interface with images of nail care and beauty treatments including nail polishing, hand massage, and hair styling, with a button labeled 'RESERVA TU CITA'.
THE BEAUTY SALON
COMES HOME
I joined the start-up URVAN as a Design Manager to turn the "Beauty on the go" concept into a visual consistent Brand.
MULTI CHANNEL EXPERIENCE
A consistent design execution.
From Website and App content to printed flyers.
Laptop on a plain background displaying a website with a grid of images representing beauty services including hairdressing, coloring, manicure, pedicure, leg waxing, facial treatment, makeup, children's services, hair braiding, and scalp treatment.A collection of beauty and wedding promotional flyers laid out on a light surface, featuring bridal hairstyles, facial aesthetics, and a couple holding hands in wedding attire, with a consistent elegant design theme and the Urvan brand logo.
Back view of a woman with light brown hair styled in an elegant braided low bun, wearing a cream textured top and pearl earrings, in a softly lit room.
CONTENT CREATION
Focused on photography that elevates and enhances curated visuals.
Profile of a woman with closed eyes wearing a jeweled tiara and earrings, getting makeup applied to her lips by another person.

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ARTHA
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This portfolio highlights projects Juan Klaiber contributed to, with all rights belonging to their respective owners. Shared to showcase the design expertise, with no ownership or claims implied.